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OpenLearning

Marketing Technology Series: TMS Essentials

via OpenLearning

Overview

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Practical course on tag management systems (TMS) as part of a marketing technology series. Covers how a TMS works, the applications and benefits of tag management, critical evaluation and comparison of TMS vendors, making TMS recommendations based on client needs, and the setup, testing, implementation and governance of a TMS. Aimed at marketing, analytics and digital practitioners who work with website tracking and martech tools.

Syllabus

  • An understanding of how a TMS functions
  • The application and benefits of Tag Management
  • An ability to critically evaluate a TMS provided by different vendors
  • Experience in providing recommendations of a TMS based on the needs of a client
  • Skills in the implementation and governance of a TMS
  • Skills in the setup and testing of a TMS

Taught by

Venntifact

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