Learn the fundamentals of Tag Management Systems (TMS) through this comprehensive marketing technology course that covers system functionality, implementation benefits, and vendor evaluation strategies. Develop critical assessment skills to evaluate different TMS providers and gain hands-on experience in making client-specific recommendations based on business requirements. Master the technical aspects of TMS implementation and governance while building practical skills in system setup, configuration, and testing procedures to ensure optimal performance and data accuracy.
Overview
Syllabus
- An understanding of how a TMS functions
- The application and benefits of Tag Management
- An ability to critically evaluate a TMS provided by different vendors
- Experience in providing recommendations of a TMS based on the needs of a client
- Skills in the implementation and governance of a TMS
- Skills in the setup and testing of a TMS
Taught by
Venntifact
