Digital Advertising Courses and Certifications

Exposure Ninja

How Digital Advertising Works in 2025

Discover how AI and automation are transforming digital advertising in 2025, from market analysis to creative generation, maximizing ROI in an increasingly competitive landscape.

• YouTube
• 14 minutes
• Self-Paced
• Free Video

Digital Platforms and Ad Formats

Match every campaign goal to the right channel: compare search, social, display, native, shopping, and programmatic buying, and choose formats and buying approaches by audience.

• CodeSignal
• 1 hour
• Self-Paced
• Free Certificate

How Retargeting Works–The Complete Guide To Retargeting Ads!

4387 ratings at Udemy

What Is Retargeting and How Does It Work? Learn Remarketing Secrets That Will Help You Convert Your Abandoning Visitors!

• Udemy
• 8 hours 25 minutes
• Self-Paced
• Paid Course

Search and Display Advertising

99 ratings at Coursera

Plan, build, and evaluate search, display, and video ad campaigns: keyword research, bidding, targeting, creative formats, KPIs, and audits of spreadsheet campaign data.

• Coursera
• 5 weeks, 2 hours a week
• Self-Paced
• Paid Course

Programmatic Advertising

73 ratings at Coursera

Run a no-creative native advertising campaign: gather existing news coverage, seed content ethically, and generate stories, following a travel startup's push to drive hotel sales.

• Coursera
• 6 weeks, 2 hours a week
• Self-Paced
• Paid Course

LearnKartS Career Certificate

Multi-Platform Digital Ads Mastery: 11 Platforms

13 ratings at Coursera

Plan, launch, and optimize paid campaigns across Google, Facebook, LinkedIn, TikTok and more: keyword strategy, pixels, conversion tracking, remarketing, and Performance Max.

• Coursera
• 8 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 5 courses

Coursera

Performance Marketing and MultiChannel Campaign Optimization

Launch and optimize multi-channel ad campaigns across Google Ads and Meta: set up UTM tracking, build negative keyword lists, improve Quality Scores, and measure ROAS and brand lift.

• Coursera
• 9 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera

GenAI for Dynamic Advertising and Media Buying

Create personalized ad creatives with Gemini, Bannerboo, and Elai, automate campaigns in Google Ads AI and Facebook Ads Manager, and optimize CPA, CTR, and ROAS.

• Coursera
• 3 hours 13 minutes
• Self-Paced
• Paid Course

Coursera

Launch & Optimize Multi-Channel Ad Campaigns

Launch coordinated campaigns across Meta and Google Ads with UTM tracking, then analyze performance data to recommend budget reallocation that maximizes advertising ROI.

• Coursera
• 2 weeks, 1 hour a week
• Self-Paced
• Paid Course

EDUCBA

Display Advertising Strategy & Campaign Optimization

Plan, build, and optimize display advertising campaigns using the Google Display Network, Display Planner, contextual and affinity targeting, interactive ad creative, and remarketing.

• Coursera
• 3 weeks, 2 hours a week
• Self-Paced
• Paid Course

Digital Marketing Campaign Budgeting and Bidding

Learn to allocate advertising budgets, select bidding strategies, and optimize campaign spending to align with marketing objectives and improve return on investment.

• Coursera
• 4 hours
• Self-Paced
• Paid Course

Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

5 ratings

Plan integrated marketing communications campaigns: set objectives and budgets, apply the AIDA model and FCB Grid, design advertising appeals, and combine PR, social media and SEO.

• Coursera
• 4 weeks, 3 hours a week
• Self-Paced
• Paid Course

Introduction to Programmatic Advertising - Digital Marketing

2729 ratings at Udemy

Learn the inner workings of a massive digital industry - How advertisers use programmatic to execute their digital buys

• Udemy
• 1 hour 14 minutes
• Self-Paced
• Paid Course

ChatGPT Ads from Zero: Run Your First ChatGPT Ad in 1 Hour

5 ratings at Udemy

AI advertising for beginners: use ChatGPT Ads Manager and show up where your customers are already deciding

• Udemy
• 1 hour
• Self-Paced
• Paid Course

Business 309: Digital Marketing & Advertising

Survey digital marketing through campaign creation, audience targeting, SEO, social media, mobile, email, and web analytics.

• Study.com
• 13 hours 12 minutes
• Self-Paced
• Paid Course