Programmatic Advertising Courses and Certifications

Programmatic Advertising

73 ratings at Coursera

Examine the programmatic supply chain: compare demand- and supply-side platforms, targeting, cookies and contextual strategy, connected TV and native advertising, then build a defensible campaign plan.

• Coursera
• 6 weeks, 2 hours a week
• Self-Paced
• Paid Course

Complete Programmatic Advertising Course With Tool - 2025

3043 ratings at Udemy

The Longest Programmatic Advertising Course on The Entire Web. Learn Programmatic Media Buying and Selling From Scratch.

• Udemy
• 4 hours 52 minutes
• Self-Paced
• Paid Course

Introduction to Programmatic Advertising - Digital Marketing

2729 ratings at Udemy

Learn the inner workings of a massive digital industry - How advertisers use programmatic to execute their digital buys

• Udemy
• 1 hour 14 minutes
• Self-Paced
• Paid Course

Complete Programmatic Advertising Course with Tools

1186 ratings at Udemy

Learn from basics of Programatic Advertising to traffic campaigns with DV360, CM360 and Oracle BlueKai

• Udemy
• 7 hours 28 minutes
• Self-Paced
• Paid Course

Data Science Festival

Data Science in Programmatic Advertising - Exploring Pricing Strategies for Real-Time Bidding at Scale

Explore pricing strategies for real-time bidding in programmatic advertising, focusing on bid shading and supply path optimization to enhance ROI and campaign success at scale.

• YouTube
• 40 minutes
• Self-Paced
• Free Video

Step by Step DV360 Tutorial & Course

1732 ratings at Udemy

Learn the top Programmatic Advertising platform DV360 from scratch to advanced level in this course

• Udemy
• 5 hours 46 minutes
• Self-Paced
• Paid Course

Data Science Festival

Supply Path Optimization: A Bayesian Approach to Take Rate Estimation

Explore Bayesian approaches to bid shading and supply path optimization in programmatic advertising, enhancing pricing strategies and ROI for more effective real-time bidding campaigns.

• YouTube
• 16 minutes
• Self-Paced
• Free Video

AWS Events

AWS RTB Fabric - Real-time Bidding Workloads with Your AdTech Partners

Explore AWS RTB Fabric for optimized real-time bidding workloads, reducing costs up to 80% while improving performance and development velocity in AdTech platforms.

• YouTube
• 48 minutes
• Self-Paced
• Free Video

Compra programática de medios: Publicidad online en tiempo real

184 ratings at Coursera

Curso sobre compra programática de publicidad digital en tiempo real, con énfasis en datos, audiencias, métricas y planificación de campañas.

• Coursera
• 4 weeks, 3 hours a week
• Self-Paced
• Paid Course

Digital Advertising

Plan and manage multichannel display, video, and audio campaigns using programmatic technology and Google Ads.

• Udacity
• 13 hours
• Self-Paced
• Paid Course

Programmatic Advertising

73 ratings at Coursera

Run a no-creative native advertising campaign: gather existing news coverage, seed content ethically, and generate stories, following a travel startup's push to drive hotel sales.

• Coursera
• 6 weeks, 2 hours a week
• Self-Paced
• Paid Course

Career Certificate

AI for Marketing

Applies AI tools across every digital marketing channel—content, chatbots, programmatic ads, social, email, SEO and SEM—closing with a capstone AI-driven marketing strategy.

• VDCI
• 18 hours
• Self-Paced
• $975.00

Career Certificate

Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

836 ratings at Coursera

Plan and evaluate digital ad campaigns across search, display, video, social, native, and programmatic channels, analyzing campaign data to recommend budgets, creative, brand safety, and optimization.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 4 courses

Introduction to Digital Advertising

461 ratings at Coursera

Learn how digital campaigns work across display, search, social, video, native, mobile, and programmatic formats, and evaluate them with CPM, CPC, CPA, CTR and ROAS metrics.

• Coursera
• 5 weeks, 1 hour a week
• Self-Paced
• Paid Course

Introduction to Digital Advertising

461 ratings at Coursera

Learn the major forms of digital advertising — display, video, audio, native, social and search — through to programmatic buying, and identify advertising opportunities strategically.

• Coursera
• 5 weeks, 1 hour a week
• Self-Paced
• Paid Course