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CodeSignal

Digital Platforms and Ad Formats

via CodeSignal

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Overview

You'll navigate the major advertising platforms and formats—search, social, display, video, native, shopping, and programmatic—and learn to match each to the right objective and audience. By the end, you'll be able to select the right platform and buying approach for any campaign goal.

Syllabus

  • Unit 1: Leveraging Search Advertising
    • Mastering Google Ads Auction Dynamics
    • Building High Intent Keyword Lists
    • Recommending Search to Capture Demand
  • Unit 2: Engaging Social Audiences
    • Audience Versus Intent Targeting Matching Activity
    • Choosing Platforms by Audience Fit
    • Presenting a Cross Platform Social Mix
  • Unit 3: Display and Native Formats
    • Matching Ad Formats to Funnel
    • Justifying Display Spend Across the Funnel
    • Choosing Formats for Brand Awareness
  • Unit 4: Ecommerce and Programmatic Buys
    • Powering Ecommerce Sales With Shopping Ads
    • Explaining Programmatic Buying to Stakeholders
    • Recommending Programmatic Versus Direct Buying

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