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Learn how GoTo Foods transformed their fragmented data landscape into a high-performance customer intelligence engine in this 28-minute conference talk from Databricks. Discover the strategic approach taken by the platform company behind brands like Auntie Anne's, Cinnabon, and Jamba to unify their data using Databricks Delta Sharing and Amperity's Customer Data Cloud. Explore how CTO Manuel Valdes and Director of Marketing Technology Brett Newcome successfully unified loyalty, catering, and retail data into a single customer view, dramatically reducing campaign lead times from weeks to hours while enabling real-time audience activation without straining engineering resources. Gain insights into their broader enterprise strategy of supporting multiple brands with shared tools, and understand how they unlocked new revenue opportunities through smarter segmentation and personalization techniques that enhance guest experiences across their restaurant portfolio.
