Personalizing Experiences and Improving Engagement with a Modernized Data Infrastructure

Explore how Western Governors University transforms their data activation strategy through a modernized infrastructure combining Tealium and Databricks technologies in this 38-minute conference talk. Learn about implementing real-time customer data collection, activation, and advanced analytics to personalize educational experiences and boost student engagement. Discover practical approaches to building unified data governance systems and leveraging AI-powered insights for educational institutions. Gain insights from Distinguished Engineer Narendra Pandya of Western Governors University and VP of Product Marketing Sav Khetan of Tealium as they share real-world implementation strategies, technical architecture decisions, and measurable outcomes from their data modernization journey. Understand how to bridge the gap between data collection and actionable insights while maintaining open governance standards for both data and AI applications in educational settings.