Future-Ready Data at Scale - How Shutterfly Modernized for GenAI-Driven Personalization

Explore how Shutterfly transformed their data infrastructure to enable GenAI-driven personalization at scale in this 15-minute conference talk. Learn about the challenges faced by the leading personalized product retailer with their existing data stack, including performance bottlenecks, governance issues, and machine learning scalability limitations. Discover the multi-phase migration strategy to Databricks Unity Catalog that Shutterfly implemented in partnership with Impetus, which accelerated their AI-driven personalization capabilities while improving data governance and reducing operational overhead. Gain insights into how this modernization effort enabled faster data-driven decision-making, simplified compliance processes, and created a scalable foundation for GenAI innovation. Hear directly from experts at Databricks, Impetus, and Shutterfly as they share practical lessons learned and best practices for data modernization efforts, particularly focusing on meeting evolving customer demands in the GenAI era and unlocking organizational agility through strategic data infrastructure transformation.