How AI is Transforming How Brands Connect With Consumers - Retail and Consumer Goods Industry Forum

Explore how artificial intelligence is revolutionizing the retail and consumer goods industry in this flagship industry forum session from Databricks' Data + AI Summit. Join a distinguished panel of industry leaders from PepsiCo, Skechers, Five Below, and Databricks as they examine the convergence of physical and digital experiences and discuss how real-time data and machine learning are enabling brands to gain deeper consumer insights, personalize interactions, and advance toward true 1:1 marketing. Discover innovative applications ranging from AI agents that shop on behalf of consumers to consumer-centric supply chains, and learn how the most forward-thinking companies are leveraging AI to reshape customer relationships and drive growth in an increasingly connected marketplace. The session features insights from Amlan Maitra (SVP, Head of Enterprise Data at PepsiCo), Manish Agarwal (Vice President of Data & Analytics at Skechers), Paul Johnson (VP Engineering at Five Below), Rob Saker (Global VP Consumer Industries GTM at Databricks), and Sam Sawyer (Industry Marketing - Consumer Industries at Databricks).