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Explore how Supercell, the gaming company behind Clash of Clans and Brawl Stars, transformed their player analytics capabilities by partnering with Snowplow and Databricks to build a scalable, privacy-compliant data platform. Learn about the challenges Supercell faced with fragmented data and limited visibility into user journeys, and discover how they addressed these issues through innovative data architecture solutions. Examine the implementation of cross-platform data unification that provides a unified view of player actions across web, mobile, and in-game environments, while understanding how real-time analytics enables streaming event data into Delta Lake for dynamic game balancing and engagement optimization. Understand the scalable infrastructure design that supports terabytes of data during game launches and live events, and explore AI and machine learning applications including churn prediction and personalized in-game recommendations. Gain insights into Supercell's complete data journey and their AI-driven player engagement strategies that help deliver more engaging gaming experiences in the competitive gaming industry.
