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Explore how agentic applications will transform customer digital experiences through this 18-minute conference talk by Snowplow CTO Yali Sassoon. Discover the major shift coming to web interactions as agentic applications promise to deliver highly personalized and relevant customer engagements. Learn about Snowplow Signals and how it enables agents to perceive users through both short-term and long-term memory capabilities, all natively integrated within the Databricks Data Intelligence Platform. Gain insights into the future of customer experience technology and understand how these advanced systems will redefine digital interaction patterns. This sponsored presentation provides a technical perspective on the intersection of artificial intelligence, customer data, and personalization technologies in the evolving digital landscape.
