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Learn to build and deploy context-aware AI agents through this comprehensive conference talk featuring experts from Snowplow and AWS. Master the core fundamentals of AI agents and customer data management while gaining hands-on experience building agents locally using the AWS Strands Agents SDK. Discover how to deploy production-ready agents to Amazon Bedrock AgentCore with secure, scalable architecture, and explore critical agent capabilities including memory, authentication, and tool orchestration. Complete a full travel retail digital experience powered by Snowplow Signals that delivers real-time, dynamically personalized web content. Gain practical experience with Amazon Bedrock AgentCore, a fully managed service for deploying and operating highly capable AI agents securely at scale, and Snowplow Signals, a real-time customer intelligence infrastructure that provides deep, trusted customer context for AI-driven experiences. Leave with practical skills, working architectures, and a clear path to production implementation for AI agent development.
