The Growing Inequality of Trust

Explore the growing disparity in trust between the informed public and mass population in this 44-minute Aspen Institute talk. Examine the 2016 Edelman Trust Barometer's findings on trust in key institutions across 28 countries. Delve into the opportunity for businesses and CEOs to address societal issues, the inversion of influence, and leadership challenges in a divided world. Analyze statistics, the trust gap, and the "Grand Illusion" concept. Investigate the Pyramid of Influence, peer experiences, and Facebook's algorithm. Discuss trust in business, national brands, and the path forward for CEOs. Learn about successful leadership strategies and new trends. Consider the future of media, including Vice Media and mainstream outlets. Gain insights into public expectations of CEOs and effective communication in today's complex social landscape.