Partner - Connect, Plan, Win - Enhancing Co-sell Engagement

Learn how to enhance collaboration and optimize joint efforts with Microsoft through this 41-minute conference talk from Microsoft Ignite 2025. Discover strategies for improving interactions with Microsoft sellers, leveraging co-selling opportunities, and aligning your organizational goals with Microsoft's for sustained growth. Explore innovations in co-selling and territory planning while understanding how to make co-selling more tangible and linked to Microsoft Selling Methodology (MSM). Examine a real-world case study from Softchoice demonstrating how aligning roles and incentives around MSM led to a 47% reduction in sales cycle time and improved co-sell outcomes. Address common challenges including seller adoption, training requirements, and coverage limitations, while gaining practical guidance on starting co-selling initiatives with Microsoft and achieving early wins. The session covers segment-specific enablement strategies, proactive co-selling approaches, and actionable insights for partners looking to strengthen their collaboration with Microsoft's sales teams.