Optimizing Subscription Services with Uplift Modeling

Learn how to optimize subscription services using uplift modeling techniques in this 13-minute conference talk from Conf42 LLMs 2025. Explore the challenges faced in subscription modeling and discover practical solutions through data collection and feature engineering approaches. Understand model training and validation processes, along with key evaluation metrics used to measure success. Dive into advanced splitting techniques that enhance model performance and examine real-world results from implementation. Gain insights into final model architecture and future development plans for subscription optimization. Master the application of uplift modeling to improve customer retention and maximize subscription revenue through data-driven decision making.