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This IEEE conference talk explores the use of Virtual Reality (VR) in enhancing sensory analysis for optimizing office environments. Compare the ecological validity of 360° and 3D VR formats against real-life settings, with a focus on visual perception and immersion. Discover how varying intensities of vibroacoustic stimuli impact perception and cognition across 30 participants. Learn about the innovative immersive methodology that combines subjective assessments with physiological and cognitive data to advance VR applications in building and interior environment evaluations. Presented by researchers from Centre Scientifique et Technique du Batiment and Université de Nantes as part of the "Enhancing Immersive Experiences" session at IEEE VR 2025.