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How to Make a Cohesive Brand Using Photoshop and Illustrator - Brand Design Tutorial

Adobe via YouTube

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Overview

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This tutorial demonstrates how to build a cohesive brand using Illustrator and Photoshop, including brand guidelines, moodboards, logos, color palettes, labels, and mockups. It also discusses presenting branding packages and communicating with clients.

Syllabus

Start
Intro of Kenzi
REcap of Day 1 and project overview
Designing a label to fit a bottle mockup
Using the shape builder tool
Using clipping masks
Where does Kenzi find mockups
Using the Texturizer
The value of using mockups
Advice for client communication
Mocking up an instagram feed
Corporate VS Personal branding
Explaining to potential clients the value of a branding package
How does Kenzi stay motivated
Tips for preventing burnout
How long do Kenzi’s branding identity projects usually take to complete
How many projects does Kenzi take on at one time
Artist Spotlight: Jennifer Carfora
Product placement
Saving/exporting the final designs
Project recap

Taught by

Adobe Creative Cloud

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