Brand Refresh in Illustrator: Logo Design and Color Palette - Part 1

This course demonstrates a graphic designer’s process for refreshing a ceramics company’s brand, from transforming handmade textures and refining a handlettered wordmark to choosing fonts and developing a custom color palette. It also discusses branding packages, print color modes, moodboards, client iterations, and portfolio development.

Syllabus

Start
intro of Whitney
reviewing the project overview
using adjustments to Transform hand made textures into Ps textures
“Make Work Path From Selection” in Illustrator
Using levels and other adjustments to smooth handmade elements
Cleaning up a handlettered wordmark
Other designers who inspire whitney
Choosing fonts
how many iterations of a design does Whitney usually send to a client
Relying on existing fonts VS handlettering custom wordmarks
Does Whitney read design books
Does Whitney make moodboards
what is included in a branding package
Whitney’s favorite projects she has done
Warping text with effects
How did Whitney get into teaching
Designing in CMYK vs RGB
What should you put in your portfolio as a graduating design student