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Overview
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Watch a comprehensive tutorial on geometric animal logo design with illustrator and designer Ben Stafford. Learn professional techniques for creating striking logo marks in Adobe Illustrator, including brainstorming ideas, using pathfinder tools, manipulating points, and testing designs. Gain valuable insights on presenting work to clients, balancing geometric and organic elements, working with typography, and preparing files for print. Follow along as Ben creates a deer/buck logo design while sharing tips on color application, font selection, client briefs, and iteration processes. Discover how to use tools like Permanent Press 2 and understand concepts such as print bleed to enhance your logo design skills.
Syllabus
Start
Recap of yesterday
Pro tips for creating strokes and adding color
Contrasting fonts VS complimentary fonts
Beginning the deer/buck logo design
filling out a client brief
Presenting iterations to clients
Geometric and organically centered elements
Pro Tips for adding faces to polygons
Pro Tips for working with type
Converting shapes
Using the Pathfinder tool
Using Permanent Press 2
What is print bleed?
Taught by
Adobe Creative Cloud