Geometric Animal Logo Design in Adobe Illustrator - Part 1

This course demonstrates the process of designing geometric animal logo marks, from initial sketches and reference balancing through scaling, visual centering, testing, and refinement in Adobe Illustrator.

Syllabus

Start
What is The Modern school
A look and Ben’s work
5 things to remember before you begin a design
Beginning the logo sketch phase + balancing reference
Scaling out from one point
duplicating elements in a radial effect
scaling elements within a logo
do you have to start a logo in black and white
Ben’s career path: Where he came from and where he is going
What’s it like working with your spouse?
Why does Ben create collages
What is “Visually Centered”
Making small changes that transform a concept
Tomorrow’s plan