Logo Design for a Fashion Brand - Part 1

Watch a comprehensive two-hour Adobe Live session featuring graphic designer Isabelle Poirier as she demonstrates the process of creating logos for a fashion brand. Learn essential techniques in Photoshop, Illustrator, and InDesign while exploring brand research strategies, sketching processes, and overcoming creative blocks. Gain insights on career development, discover helpful design resources, and understand the importance of the "human element" in design. Master practical skills such as editing anchors, selecting multiple shapes in Illustrator, and finding quality fonts. Perfect for aspiring designers looking to enhance their logo design skills and pitch presentations to clients.

Syllabus

Start
Intro of Isabelle + project overview
Process of brand research strategy
reviewing branding sketch process
Which paper does Isabella prefer to use when sketching
Placing elements into Illustrator
Dealing with creative block
Helpful design resources
Career development and opportunities
Selecting more than one illustrator chape at a time
Dont forget the “Human Element” of design
What to keep in mind when creating a logo
Editing anchors
Where to find great fonts