Creating Brand Identities from Start to Finish - Part 1

This course follows a designer through the process of creating a brand identity from start to finish, using moodboards, color palettes, typography, logos, brand characters, patterns, and mockups. It demonstrates workflows in Illustrator and Photoshop while discussing the creative and professional process behind a design studio project.

Syllabus

Start
Introduction of RK
Project overview
How many designs does RK present to a client?
Choosing project colors
Using the Recolor Artwork feature
Creating a wordmark
Where does RK find fonts?
How did RK start her own design studio?
Tips for becoming a design studio owner
Object expand
RK’s greatest design strengths?
Where does RK find design education online?
The importance of moodboards
Designing a logo
Where does RK find inspiration?
What is RK’s favorite font?
Designing brand characters
What’s the best piece of advice RK has been given?
Advice for those looking to start their creative career
Blending shapes to create patterns
Tips for designing stickers
Overcoming internal and external career doubt
Creative roles within Simmer Studios
What makes RK “trust the process”?
Transforming Type
Staying up to date with design trends
What is Adobe Capture?
Where does RK find her mockups?
How long do RK’s projects usually last?
A recap of Day 1