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Creating the Brand Identity for a Plant-Based Kitchen - Part 1

Adobe via YouTube

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Overview

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This course follows the creation of a brand identity for a plant-based kitchen. It covers moodboards, logo design, typography, colors, client design variations, Illustrator workflows, and vector assets.

Syllabus

Start
Introduction of Anika
Project overview
Anika’s Resource pack
Reviewing project moodboard
Starting an Illustrator project
Reviewing project sketches
Sharing design variations with clients
Where can you find mockups?
What is the golden ratio?
: How to toggle on or off Scale Strokes & Effects
Dealing with creative block
How to set your guides to a different color
Stylizing your logo
Language support for Adobe Fonts
Accessing Adobe Fonts within Illustrator
The history behind the Oh No Type Co. name
What is the true shape of letters
Transforming assets into vectors

Taught by

Adobe Creative Cloud

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