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Rebranding for a Floral Studio - Brand Identity Workflow in Adobe Illustrator

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This course demonstrates a complete brand identity workflow by refreshing a floral studio’s visual identity in Adobe Illustrator. It covers brand strategy, moodboards, color palettes, logo design, font selection, client pricing, and revision management.

Syllabus

Start
Intro to Whitney’s Work
Discussing Brand Strategy
Creating a Moodboard in Illustrator
Tips for Staying Organized with ADHD
How to Find Your First Branding Clients
Designing for Yourself vs Designing for a Client
Whitney’s Career Background
Pantone Connect Illustrator Plugin
How to Approach Pricing for Clients
Finding Work / Life Balance
Discussing Font Inspiration
Discussing Brand Fonts
How Many Revisions Allowed for a Client
Working on Projects that Don’t Interest You
Stream Recap

Taught by

Adobe Creative Cloud

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