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YouTube

Creating Brand Identity for a Plant-Based Kitchen - Part 2

Adobe via YouTube

Overview

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This course demonstrates how to develop a plant-based kitchen’s brand identity, including its logo, typography, color palette, and illustration. It then applies the identity to branded collateral mockups using Photoshop.

Syllabus

Start
Intro of Anika and a recap of yesterday
Using Adobe Color and choosing color palettes
Choosing between the different branding and color options
How to create a variation of an illustration
Changing colors / Substituting black and white with chosen color palette
What does it mean when colors “vibrate”
Working with Mockups
What is Adobe Capture?
The importance of checking a mockup license
Free Adobe Stock Assets
Working with smart objects in photoshop
Creating unique shapes
Touching up final merch lockups
How to hide and unhide guides
Recap of the weeks work

Taught by

Adobe Creative Cloud

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