Designing Logos and Packaging with Illustrator and Photoshop - Efficient Design Tutorial Part 2

This course demonstrates how to develop a logo and front-and-back package design for a plant-based cake-pop company, starting from a brief, target audience, brand personality, competitors, and mood boards. It covers typography, custom illustrations, mockups, color experimentation, and RGB/CMYK decisions in Illustrator and Photoshop.

Syllabus

Start
Intro of Dany
Dany’s showreel
Project overview
10 questions to get your project started
Brand target demographic
Brand Personality
Branding strategy
Brand competitors
Inspiration and Mood boards
Where does Dany find inspiration?
Work begins in Illustrator
Choosing and customizing fonts
Does Dany pitch one client concept or more than one?
Working with mockups
Adding some colorful design elements to the package
Testing illustrations and styles
Advice for presenting logos
The importance of confidence and communication
Testing different logo versions
Creating custom illustrations
Dany’s design through process moving forward with the branding
Text on a path and rotating type orientation
Custom shapes with the pen tool
Designing in RGB vs CMYK
Dany talks about working with Sumo Citrus
Experimenting with colors
A recap of Day 1