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Packaging Design for a Beverage Company - Part 1

Adobe via YouTube

Overview

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This course follows the development of a fictional beverage brand from initial naming and color choices through illustrated packaging, client communication, printer collaboration, and mockups. The project uses Adobe Illustrator and Photoshop and includes guidance on research and creative workflow.

Syllabus

Start
Intro of Chris
Project overview
Choosing brand names and products
How does Chris choose his colors?
Communicating with your clients
Creating character illustration with shapes
Is there a sketch phase of Chris’ process?
Tips for using the pen tool
What is a Bezier?
Book suggestions from Chris
How did Chris get his start in the industry?
Things Chris wishes he had learned sooner
Tips for working with printers
Designing fruit illustrations
How many projects does Chris take on at once?
How to conduct project research
What does Chris do when he’s stuck on a project?
How to get in tune with your client
Working with Mockups

Taught by

Adobe Creative Cloud

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