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YouTube

Packaging and Branding Design - Part 1

Adobe via YouTube

Overview

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This course follows the design of branding and packaging for a wine company, covering illustration development, logo concepts, color spaces, perspective grids, typography, and branded mockups using Adobe Illustrator and related tools.

Syllabus

Start
Introduction of Jack + a look at his portfolio
Project overview
Work begins
Creating the shape of a tree
Presenting project concepts to a client
Working in RGB and CMYK color spaces
How Jack developed his illustration style
Grouping related elements together in an illustration
Helpful shortcut keys to speed up your workflow
Finding inspiration for Jacks work
An explanation of Perspective Grids
Recoloring artwork
Choosing fonts for a projects

Taught by

Adobe Creative Cloud

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