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YouTube

Personal Branding Design in Adobe Illustrator and InDesign - Part 1

Adobe via YouTube

Overview

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This course follows a personal branding project in Adobe Illustrator and InDesign, covering logo and wordmark development through typography and color choices. It also discusses presenting design concepts, receiving feedback, challenging clients, and selling yourself as a creative.

Syllabus

Start
Introduction of Ester
Project overview
Where to find inspiration
Choosing fonts
Creating a text asset
Advice for new designers looking for work
Using Adobe Color
Creating sticker designs
Exploring different font weights
The psychology of color
How to get “faster” at designing
What to listen to while you are designing
Creating layouts and lockups to present the design concept
Getting feedback
Should you challenge your client?
Recap

Taught by

Adobe Creative Cloud

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