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This course follows the design and refinement of logos for the fictional Jurassic Park company Ingen. It covers logo concept development, brand voice, Illustrator techniques, artboards, gradients, color palettes, and creating logo mockups with Photoshop.
Syllabus
Start
John introduces himself and shows his work
A recap of yesterday’s designs
John explains his project organization
Day 2 work begins
John and Andrew share inspirational resources
Working with the final logo concept
Isolating shape anchor points
Finding voice for the brand
‘Doing Math’ in design
Auto aligning artboard elements
Creating gradient backgrounds
Changing, Creating and Editing artboards
The Artist Spotlight: Manny Hernandez
How to create a color palette
A recap of John’s work
Taught by
Adobe Creative Cloud