Creating Brand Identities from Start to Finish - Part 2

This course follows the creation of a complete brand identity from moodboard through color selection, typography, wordmark design, stickers, and mockups. It also discusses design workflows, case studies, project organization, and starting a design business.

Syllabus

Start
Intro of RK and recap of Day 1
Project overview
The project moodboard
Where does RK find images for moodboards
Choosing project colors
Choosing a font
Does RK design for liquor brands often?
Creating a wordmark
Does RK prefer designing Logos or wordmarks?
Transforming type
How did RK discover her design style?
Designing stickers with the shape tool
Using the Recolor artwork tool
Advice for font choices
Designing in CMYK vs RGB
Advice for using patterns
Using the image trace tool
Designing more stickers
Advice for starting your own business
How did RK get discovered?
How does RK balance client work and social media content?
Incorporating stickers into the design
Artist Spotlight: Jolo Arante
Advice for case study building
Working with mockups
Where does RK find great mockups
What is RK’s favorite part of the design process
Advice for organizing your projects
A recap of Day 2