Logo Design for Home Goods Boutique - Part 1

This course follows the complete process of creating logo concepts for a home goods boutique, covering brand strategy, creative direction, typography, color exploration, brand marks, feedback, and client presentation with Illustrator and Photoshop.

Syllabus

Start
Intro of Lizzie
Brand strategy and project overview
What are the most important things to have on a creative direction board?
How to decide what the project direction should be
Using the properties panel and outlining text
Where to find invoices and contracts for your business
How to activate Rotate View
Using Glyphs
dealing with feedback: the 1 concept method
Using the eyedropper tool on live text
Using the path-finder tool
The perspective grid
Where to find project briefs
Great places to find design resources
Where to find color palettes
How do you present work to a client
Using mockups
Advice for new designers
What is Adobe Aero
Do you have to be a great illustrator to do Graphic Design?
Should you display your prices?