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YouTube

Comprehensive Logo Design Masterclass - Part 1

Adobe via YouTube

Overview

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This course follows the creation of a logo system for a brand, including a line monogram, custom wordmark, service logo marks, and logo lockups. It also discusses font selection, showcasing work, client acquisition, project workflow, and freelance business resources.

Syllabus

Start
Introduction of Caro
Project brief and package overview
Where does Caro find fonts?
Creating a custom wordmark
How do you find clients and keep a consistent flow of work?
What to do if your projects start looking the same
What are Alex and Caro’s favorite fonts?
How to approach showcasing your work
Creating wordmark and logo lockups
Figuring out a solid princess for project workflow
01 Resources for conducting a freelance business

Taught by

Adobe Creative Cloud

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