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Explore how Bradesco, one of Latin America's largest banks, leveraged GenAI to revolutionize products and create game-changing experiences in this 30-minute conference talk. Learn about the development of a GenAI platform using lakehouse architecture to ensure performance, scalability, and security while democratizing its use within the bank. Discover how APIs were utilized to access established LLM models, structured into microservices for functionalities like summarization. Gain insights into the platform's governance framework, including rapid experimentation testing for quick time-to-market. Understand how data visualization with Databricks enables rapid prototyping of dashboards with real data, facilitating business interaction for relevant KPI construction. Examine the results of 22 tested use cases, ongoing developments, and the significant operational efficiency gains and NPS increase achieved for over 70 million customers.
