Explore how gaming companies can leverage data to build a profitable portfolio and run a successful business in this 25-minute conference talk from DSC EUROPE 24. Discover the importance of analyzing market data to uncover opportunities, assess appealing genres, and forecast sales. Learn about key factors including game sales, growth rates, IPs versus originals, single-player versus multiplayer experiences, and metrics for game quality and popularity. Understand how combining comprehensive data analysis with market research creates a powerful strategic decision-making tool for optimizing business success in game development. This presentation by Nikola Vasiljevic was delivered on November 22nd at the Data Science Conference in Belgrade.