Forecast Revenue: Scenario Analysis

Revenue forecasting is at the core of every financial plan—and the quality of your assumptions can shape business strategy. In this intermediate-level course, you’ll learn how to use two key forecasting frameworks: top-down and bottom-up. You’ll compare how each method builds projections from different starting points—market size versus operational data—and explore when to use one over the other. Then, you’ll apply scenario analysis to create a three-case model that captures optimistic, base, and pessimistic outcomes. Guided videos, readings, and spreadsheet-based labs walk you through building, testing, and visualizing forecasts that reveal both risk and opportunity. Along the way, you’ll practice explaining your results clearly and confidently to non-finance audiences.