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Explore how to deliver personalized customer experiences at scale using AI-powered Amazon Connect in this 47-minute conference talk from AWS re:Invent 2025. Discover strategies for gaining a comprehensive 360-degree customer view through Amazon Connect's advanced analytics and AI-driven capabilities. Learn to centralize digital outbound campaigns, empower agents with unified experiences, and proactively engage customers across all touchpoints. Gain insights from AWS experts and industry peers on transforming casual customers into passionate advocates through personalized interactions and streamlined operations. Master the implementation of AI-powered tools that enable scalable customer service while maintaining the personal touch that modern customers expect throughout their entire journey.
