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Explore how artificial intelligence is transforming contact centers from reactive service models into intelligent, proactive customer experience engines in this lightning talk from AWS re:Invent 2025. Discover how Zendesk, running on AWS infrastructure, helps enterprises overcome the complexity and siloed tools that traditionally weigh down contact centers. Learn specific strategies for using AI and automation to deflect up to 60% of customer inquiries, empower agents with real-time insights, and scale seamlessly during unpredictable demand spikes. Understand the practical applications of cloud-scale customer experience solutions that deliver faster resolutions, improved customer satisfaction, and stronger loyalty as everyday outcomes rather than aspirational goals. Gain insights into the partnership between Zendesk and AWS in reimagining contact center operations for modern enterprises seeking to enhance their customer experience capabilities.
