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Explore the evolution of greenfield partner programs through this 20-minute conference talk from AWS re:Invent 2025. Discover proven strategies and learn from real partner feedback about what works and what doesn't in new customer engagement practices. Master the combination of strategic funding with AI-powered tools and intelligent automation, including AWS's Partner-First Scale model, to grow your greenfield practice effectively. Understand how to implement the right sales motion for every customer need, enabling you to deliver more personalized solutions while streamlining the customer journey from initial engagement through successful implementation. Learn to leverage AWS's comprehensive funding, tools, and support resources to build and scale your greenfield practice, whether you're operating as a consulting or technology partner.
