Explore how Grupo Werthein in Latin America partnered with Accenture to revolutionize customer service using Generative AI powered by AWS in this 44-minute conference presentation from AWS re:Invent 2025. Discover the comprehensive transformation strategy that achieves up to 90% resolution through digital channels while delivering humanized and personalized customer interactions. Learn about implementing a cost-efficient, scalable technology ecosystem across transformed digital touchpoints that ensures continuous improvement, smarter processes, and seamless customer experiences. Understand how this reinvention enhances customer satisfaction while driving operational efficiency and business value, demonstrating AWS's capability to reimagine customer care as intelligent, efficient, and customer-first. Gain insights from Accenture, an AWS Partner, on practical approaches to leveraging cloud computing and AI technologies for customer service transformation in the Latin American market.