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Microsoft

Accelerate Growth through Partner Incentives - PBRK416

Microsoft via YouTube

Overview

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Explore Microsoft's comprehensive partner incentives portfolio designed to accelerate growth and maximize customer value in this 38-minute conference breakout session from Microsoft Ignite 2025. Discover how Microsoft has redesigned their incentives from the ground up to help partners achieve solution-focused wins and drive business expansion. Learn about the three key levers of the CSP growth model and understand how AI business processes create competitive advantages for partners. Examine the investment portfolio structure and MCM engagement lifecycle that supports partner success throughout their journey. Dive into new Microsoft 365 Copilot and Power Platform innovations that are driving widespread adoption, with 90% of Fortune 500 companies now using Copilot and AI agents. Analyze partner revenue growth opportunities within Microsoft Security solutions and review Security Accelerate program results showing a 300% increase in claims. Understand how to leverage Microsoft tools like Purview and Entra to address AI security challenges for customers. Gain insights into how partners are driving AI transformation and creating shared growth opportunities across the Microsoft ecosystem. Access additional resources including partner incentives documentation, community calls, and solutions partner information to support your growth strategy.

Syllabus

0:00 - Breakdown of CSP growth model with three key levers
00:10:41 - AI Business Process Growth and Competitive Advantage
00:11:45 - Overview of Investment Portfolio and MCM Engagement Lifecycle
00:15:13 - New Microsoft 365 Copilot and Power Platform Innovations
00:19:35 - Widespread adoption with 90% of Fortune 500 using Copilot and agents
00:23:44 - Overview of partner revenue growth opportunities in Microsoft Security
00:26:33 - Security Accelerate program results showing 300% increase in claims
00:29:44 - Using Microsoft tools like Purview and Entra for AI security challenges
00:37:06 - Closing message: partners drive AI transformation and shared growth opportunities

Taught by

Microsoft Ignite

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