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Explore this 40-minute conference session from Microsoft Ignite 2025 that focuses on leveraging data security opportunities through Microsoft's partner ecosystem. Learn how to capitalize on the growing data security market using Microsoft Purview's comprehensive data visibility capabilities across on-premises and cloud environments. Discover practical strategies for developing scalable engagement models suitable for organizations of all sizes, with specific guidance for securing generative AI scenarios. Examine real-world success through an Australian partner case study demonstrating effective data security implementation and AI readiness. Understand the Data Security solution play framework, including advisory services approaches, co-sell journey strategies, and the partner win formula for building repeatable business models. Gain insights into new partner eligibility requirements for Copilot investments and access information about the centralized Skilling Hub for ongoing partner education in AI security. The session covers sequencing data protection initiatives, building trust with customers, and unlocking new revenue streams through Microsoft's data security specialization program, complete with available resources and incentives for partner success.
