Empowering Partners to Navigate the New Security Landscape

Explore this 44-minute conference session from Microsoft Ignite 2025 designed to help Copilot and Azure partners navigate the evolving security landscape and integrate Microsoft's comprehensive security narrative into AI offerings. Learn to address four critical security challenges including agent sprawl, data leaks, shadow AI threats, and regulatory compliance while discovering how to leverage Microsoft's end-to-end security portfolio including Sentinel, Purview, Entra, Intune, and Defender. Understand shared responsibility models across IT, security, and development teams, and examine real-world implementation strategies through the JBS Security case study showcasing Microsoft's evolution from EMS to E5 and Entra ID. Gain practical insights into go-to-market strategies for every stage of customer engagement, explore skills development and designation opportunities, and discover how to build partner trust through official badges and Microsoft AI Partner Centre resources. Master competitive positioning in the enterprise security landscape while leveraging Microsoft's threat intelligence capabilities to close deals and drive multi-year profitability in security-focused customer conversations.