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AI for Marketing

via VDCI

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Overview

Learn how to incorporate AI into your digital marketing strategy with this comprehensive course. Explore the use of AI-powered tools to improve SEO and SEM, enhance social media campaigns, analyze performance data, and increase the impact of paid advertising efforts.

Syllabus

Section 1: Introduction to AI

What are AI and Machine Learning?
History of AI
Types of AI: Narrow AI vs. General AI
Basics of Machine Learning and Deep Learning

Section 2: AI in Marketing

Role of AI in Marketing
Benefits of Using AI in Marketing
Key AI Marketing Applications
Current Trends

Section 3: AI Platforms

What is an AI Platform?
Types of AI Platforms
Popular AI Platforms (ChatGPT, IBM Watson, Salesforce Einstein, Google...)
Comparison of AI Platforms

Section 4: AI in Content Marketing

AI Role in Content Creation
AI Role in Content Optimization
Sentiment Analysis and Content Optimization
AI-Driven Content Recommendations

Section 5: Chatbots and Virtual Assistants

Building AI-Powered Chatbots
Use Cases for Chatbots in Customer Service Marketing/Sales
Popular Tools for Chatbot Development (Dialogflow, Microsoft Bot Framework)

Section 6: AI in Advertising

Basics of Programmatic Advertising
AI's Role in Real-Time Bidding
Platforms for Programmatic Advertising
AI for Personalized Ad Targeting
What is Dynamic Creative Optimization?
Top Dynamic Creative Optimization Tools

Section 7: AI in Social Media Marketing

AI Tools for Social Media Monitoring
Sentiment Analysis and Trend Prediction
Automation in Social Media
Using AI for Social Media Ad Targeting
Case Studies and Best Practices

Taught by

Reid Johnson and David Nguyen

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