Startup Fundamentals: From Idea to Launch
Indian Institute of Management Bangalore via Swayam
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This 8-week intensive course, Startup Fundamentals: From Idea to Launch, is designed to equip aspiring entrepreneurs, innovators, and business professionals with the essential knowledge and practical tools needed to transform an idea into a successful startup. With a structured blend of theoretical grounding and hands-on learning, the course walks learners through the key stages of launching a startup — from ideation and market research to business model development, funding strategies, and go-to-market execution. Participants will explore proven startup frameworks such as the Lean Startup methodology, Business Model Canvas, and Value Proposition Design. They will learn to identify real-world problems, test hypotheses through customer validation, create MVPs (Minimum Viable Products), and craft compelling pitches for investors. The curriculum emphasizes critical entrepreneurial skills such as problem-solving, strategic thinking, product-market fit analysis, financial planning, and team building. By the end of the course, learners will be able to articulate a well-validated startup idea, define a scalable business model, and present a roadmap for early-stage execution and growth. Through case studies, peer collaboration, and expert insights from seasoned entrepreneurs, learners gain not just theoretical knowledge but the mindset and confidence needed to thrive in dynamic startup environments. Ideal for students, early-stage entrepreneurs, and professionals exploring innovation, this course provides a launchpad for entrepreneurial success across industries.
Syllabus
Week 1: Introduction to the Startup Ecosystem
Week 2: Ideation & Problem-Solving
Week 3: Business Models & Lean Startup
Week 4: Market Research & Validation
Week 5: Financial & Legal Basics
Week 6: Funding, Pitching & Investment
Week 7: Building Teams & Go-To-Market (GTM)
Week 8: Scaling, Growth, and Exit
Taught by
Dr. Harshitha Y S