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ABOUT THE COURSE:As we all are living in this dynamic world , hence for satiating our needs we are consuming a wide variety of service which are associated with puchase of physical products. Owing to its intangibility , variability and perishability there is an indispensable need of studying this concept as a separate branch of study.As such our course module will help the students , learners , professionals and corporate entities to delve deeper about it's meaning, strategies and uses in order to survive in this stiff competition .INTENDED AUDIENCE: Students at PG level, professionals, learners and entrepreneursPREREQUISITES: B.Com or BBA
