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Indian Institute of Management Bangalore

HTML Programming for Business: Web Design & Digital Strategy

Indian Institute of Management Bangalore via Swayam

Overview

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This course helps learners understand how to create simple and professional business websites using HTML. Learners will design basic landing pages that show a company’s purpose and brand. They will learn how to add contact forms, videos, and images to make websites more interesting. The course also teaches how to use CSS to choose colors, fonts, and layouts that match the business style. Learners will explore how to make websites work well on phones and tablets through responsive design. Simple JavaScript features, such as dropdown menus and buttons, will be used to make pages interactive. The course also explains SEO basics, how to make websites load faster, and how to make them easy for everyone to use. Learners will practice hosting websites and connecting them with social media. They will see how websites help in marketing, attracting customers, and promoting a brand online. Real examples and case studies will show how web design fits into business strategy. By the end, learners will be able to build business-ready websites that support digital growth.

Syllabus

Week 1: Basics of HTML for Business Websites

Week 2: Enhancing Business Websites with Forms & Multimedia

Week 3: Applying CSS for Branding & Design

Week 4: Responsive Design for Business Websites

Week 5: Adding Interactivity with Basic JavaScript

Week 6: Enhancing Business Websites with Search Engine Optimization

Week 7: Mini Project-Website Deployment & Social Media Integration

Week 8: Digital Strategy for Effective Web Presence

Week 9: Industry Insights and Future Trends

Taught by

Dr. Ankit Dhamija

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