Earn 3 transferable credits with our online Business 327: Retail Strategy (SDCM-0143) course featuring engaging lessons, self-paced learning, and instructor support. Start anytime and transfer to 2,000+ colleges.
Overview
Syllabus
- Ch 1. Introduction to Retail Strategy
- Ch 2. Understanding Retail Opportunities
- Ch 3. Market Knowledge & Forecasting
- Ch 4. Retail Strategy & Attractive Market Segments
- Ch 5. Creating a Competitive Advantage
- Ch 6. New Market Entry Strategies
- Ch 7. Growth, Mature & Declining Markets
- Ch 8. Marketing Strategies & Digital Marketing
- Ch 9. Retail Strategy & Consumer Behavior
- Ch 10. Strategic Retail Planning
- Ch 11. Evaluating Retail Performance
- Ch 12. Required Assignments for Business 327
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