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SAP Learning

Selling Operating for Supply Chain Management

via SAP Learning

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Overview

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Master key approaches to selling SAP Design, including buyer persona engagement, qualification, value positioning, and industry-specific argumentation

Syllabus

  • Analyzing Buyer Personas' Roles and Leveraging Qualification​
    • Analyzing Buyer Personas' Roles, Challenges, and KPIs to Tailor Sales Strategy and Communicate Effectively with relevant buying centers.​
    • Leveraging Qualification and Discovery Questions​
    • Differentiating Factors of the Design Portfolio and Effectively Positioning It Against Competitors​
    • Analyzing Buyer Personas' Roles and Leveraging Qualification​
  • Winning New and Existing Customers
    • Pitching Design to Net New Customers
    • Selling Design to Existing Customers​
    • Selling Design to Different Industries
    • Explaining Pricing and Commercial Aspects​
    • Winning New and Existing Customers

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