Program Management and the Art of Communication
University of Maryland, College Park via Coursera Specialization
Overview
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You may have heard that “90% of a project manager’s work is communication.” Well that’s even more true as a program manager. But do you know why communication is so important and what is good communication for making projects successful?
If you have even a little project management experience, you know communication is no longer just the transfer of information and giving directives to project managers and project teams. Modern communication theory is based upon creating shared understanding – “the coordinated management of meaning.” And nowhere is it more important to manage and coordinate meaning – and understanding – than in programs and projects.
This certificate program is not just about theory; I also give the working project manager aspiring to program management practical tips and tools to help them improve their most important skill: communication. You've worked hard to gain the Project Management Institute, Inc's (PMI) Project Management Professional (PMP), Certified Associate in Project Management (CAPM) certification or similar project management certification. And, you have mastered the PMBOK guide ("A Guide to the Project Management Body of Knowledge) communication knowledge area while preparing for the PMP exam.
Syllabus
- Course 1: Effective Communication for Project Stakeholders and Teams
- Course 2: Persuasion and Presence for Program and Project Managers
- Course 3: Managing Conflicts with Cultural and Emotional Intelligence
- Course 4: Designing Project Information Hubs for Performance
- Course 5: Storytelling That Delivers Program and Project Outcomes
Courses
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Learn how great program and project managers use their storytelling skills to create compelling project visions, persuade stakeholders, and design effective risk management strategies to deliver project outcomes. Program and project managers are master storytellers. They have to be in order to weave high-priority information into a memorable narrative for their people. Customers must commit to and understand their goals, and how the program is meeting them. Stakeholders need to trust the direction and stay engaged with the program intent. Program and project teams and leaders, need to understand what matters and how their work connects to the greater whole. Storytelling is something that successful program or project managers learn from years of experience. If storytelling is not on the PMP exam or similar project management certification exams, why should you bother learning how to tell good stories? Because, human brains are naturally designed for stories. We have brain structures devoted to making sense of the world in cause-effect terms. Good stories are like flight simulators in that you can try out various approaches to a problem before tackling the real problem. Risk management for programs and projects is more effective when using compelling narratives. Stories are also effective ways to transmit large amounts of information to your project teams and stakeholders. People can remember more information and act effectively on that information. For agile project management, stories are how customers communicate their requirements to the agile project team. Stories are the foundation of persuasive communication and will help you become an expert communicator. Earn 10 professional development units (PDUs) while completing the only professional certification program that helps you develop storytelling as part of your collection of project management tools.
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Master the flow of information that drives every successful project and program. In this course, you’ll learn how to manage complex communication networks, turning overwhelming data and messages into clarity, alignment, and action. You’ll explore advanced tools and techniques to coordinate information across teams, empower project managers, and ensure strategic goals are met. Whether you’re leading traditional or agile initiatives, you’ll discover how to streamline communication, enhance team collaboration, and prevent information overload. Perfect for CAPMs, PMPs, and agile professionals, this course helps you go beyond certification to master the art of communication at scale—and earn 10 professional development units (PDUs) along the way.
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Go beyond technical project management and master the power skill that drives success—learn how to truly connect, not just communicate, as an effective program or project leader. Earning a certification like the PMP® or CAPM® gives you the technical foundation to manage projects—but true leadership requires more than process knowledge. It requires connection. In this course, you'll go beyond what’s taught in the Project Management Body of Knowledge (PMBOK® Guide) to explore the deeper dynamics of effective communication. You’ll discover how communication is not just the transfer of information, but the creation of shared understanding between sender and receiver. Through the Understanding Triad—know-what, know-how, and know-why—you’ll learn how to tailor your message to every audience: team members, stakeholders, customers, and executives. This approach helps you ensure your message is not just delivered, but understood and acted upon. By the end of the course, you’ll be equipped to lead conversations that drive alignment, strengthen collaboration, and accelerate project success. Communication becomes more than a skill—it becomes your strategic advantage as a program or project leader. Certified program and certified project managers earn 10 professional development units (PDU) as they learn how communication can make a difference in every interaction, and become a truly effective program or project manager.
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Transform the way you lead by mastering the art of communication and influence. In this course, you’ll discover how emotional intelligence (EI), cultural intelligence (CQ), and the Coordinated Management of Meaning (CMM) framework can help you navigate complex team dynamics and build stronger, more collaborative project environments. You’ll learn to manage conflict, foster understanding, and use tools like the SEAVA process to analyze and solve communication challenges. By applying these practical frameworks, you’ll become a more persuasive, empathetic, and effective program or project manager capable of creating meaning and alignment across your teams.
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Master the art of persuasion to lead with influence, confidence, and impact. As a program or project manager, your success depends on inspiring senior contributors, aligning diverse stakeholders, and communicating clearly under pressure. This course gives you the tools to go beyond the basics of the PMP® or CAPM®—to persuade effectively, manage your leadership presence, and drive results across complex initiatives. You’ll explore how to balance logic, emotion, and credibility—known as ethos, pathos, and logos—to make your messages compelling and memorable. Through real-world applications, you’ll learn to craft persuasive communications, manage risk through influence, and adapt your presence across digital and in-person environments. Earn 10 professional development units (PDUs) while developing the advanced communication and leadership skills every top-tier program and project manager needs to succeed.
Taught by
William A. Brantley