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University of Maryland, College Park

Environmental Project Management: Stakeholder Outreach

University of Maryland, College Park via Coursera

Overview

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Build the communication and stakeholder engagement skills needed to address complex environmental challenges and inspire communities to take action. Explore how environmental project managers can use storytelling, active listening, clear communication, and compelling evidence to build support around problems worth solving. Apply storytelling frameworks to communicate complex environmental topics with clarity and purpose. Transform data into meaningful visualizations that help stakeholders interpret information, recognize patterns, and make informed decisions. Develop strategies for analyzing audiences, building trust and credibility, and communicating effectively with project teams, community members, customers, and other stakeholders. Strengthen your presence and presentation skills for in-person, virtual, and public-facing environments. Combine verbal and nonverbal communication, data visualization, and audience-centered storytelling to create presentations that clarify complex information and motivate stakeholder engagement. Designed for environmental professionals, project managers, sustainability practitioners, community leaders, and anyone involved in stakeholder or public outreach, this course provides practical communication tools for building collaboration, strengthening relationships, and advancing environmental projects.

Syllabus

  • Storytelling
    • Explore the foundations of effective science communication and its role in connecting complex ideas with diverse audiences. Examine the Hero’s Journey alongside the project lifecycle and apply communication principles to develop a clear, structured message using the message box framework.
  • Visualizations
    • Examine the principles of effective data visualization and how form, function, and design choices shape science communication. Explore the process of creating conceptual diagrams, evaluate visualization resources and examples, and apply the CCARI framework to organize and communicate information effectively.
  • Managing Stakeholders with Stories
    • Analyze audiences and stakeholders using tools such as the RACI Chart and key stakeholder analysis questions to guide effective science communication. Apply the ABT and CCARI frameworks to structure compelling narratives and communicate complex information with greater clarity and purpose.
  • Persuasion and Presence for Environmental Program and Project Managers
    • Examine how trust, persuasion, and stakeholder needs influence effective science communication. Apply Aristotle’s Rhetorical Triad, customer pains and gains, and conceptual mapping to identify stakeholder values, concerns, and opportunities for stronger engagement.
  • Presentations
    • Apply audience analysis techniques to assess knowledge, strengthen reasoning, and define communication goals using the Know-what, Know-how, Know-why structure and Core/Context Matrix. Design and refine an effective presentation using a story arc, quality review practices, and preparation strategies for successful delivery.
  • Final Assessment
    • Test your Knowledge!

Taught by

John Johnson

Reviews

4.7 rating, based on 16 Class Central reviews

Start your review of Environmental Project Management: Stakeholder Outreach

  • Anonymous
    I enjoyed the course because it gave much insight into stakeholder engagement, until it mandated me to do a quiz on a third-party website that I just heard about. It is quite annoying!
  • Profile image for Srajan Shetty
    Srajan Shetty
    This course was highly informative and well-structured, providing valuable insights into environmental project management and stakeholder collaboration. The practical concepts and clear explanations improved my understanding of sustainable project planning and effective stakeholder engagement.
  • Anonymous
    This course was very helpful. I now know a little more about Environmental Project Management and how Stakeholder Outreach affects management systems.
  • Anonymous
    Really great information that I can directly apply to my work. Some info may be review but it is very clearly laid out and really good examples. Highly recommend.
  • Anonymous
    Nice learning experience, help to understand mainly on communication and make good presentation andunderstanding
  • Anonymous
    I will want to appreciate the entire team for making this module Environmental Project Management: Stakeholders Outreach easily understandable for any beginner in the environmental project management field. I found the concepts relatable. However, the team could look into timing the final assessment.
  • Anonymous
    This is not only a great refresher course for all sorts of communicators, but new insights were imparted as well.
  • Anonymous
    This was a good introductory course on science communication and project management. It covered several concepts and methods I will be able to directly apply to technical writing, data visualization, presentations, and client communication in my career. I also found that this course was better organized, with consistent content across all modules, compared to the Stakeholder Collaboration course.
  • Anonymous
    Good refresher on terms if you have experience, not much is different from PM training. Good also if this is your intro, and espically if you need to knock off some rust
  • Anonymous
    This a was great course to know how to deal with the stakeholders and the beat part is communication with visual.
  • Anonymous
    It is one of the best course I have taken ,enjoyed and learned a lot.The "Environmental Project Management: Stakeholders Outreach" course provided an insightful foundation for understanding the importance of engaging stakeholders in environmental pr…
  • Profile image for Lucas MMM
    Lucas MMM
    Excellent course, I genuinely learned a lot about co-production and adaptive management, highly recommend!
  • Anonymous
    This course is essential for the work I do currently. I now understand there are principles one need to follow in stakeholder outreach.
  • Anonymous
    The Environmental Project Management: Stakeholder Outreach course offered by the University of Maryland, College Park, via Coursera is truly excellent. The course provides comprehensive and practical insights into stakeholder engagement strategies, making it invaluable for managing environmental projects effectively. The interactive learning tools, such as conceptual mapping and case studies, ensure an engaging and enriching experience. It is perfect for learners looking to build or enhance their skills in environmental project management. Highly recommended!
  • Anonymous
    A thorough and engaging instruction on effective communication through storytelling. I hope that what I've learned from this class will assist me in engaging with my community in the future.
  • Anonymous
    The course is easy to understand and enrichment my knowledge about stakeholder outreach. A huge thank-you for the course team!

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